International brand performance audit
An international hospitality brand has franchised branches in Erbil and Baghdad. Head office wants to know whether guests here receive the same experience the brand promises everywhere else in the world.
The question
Are our branches abroad delivering the standard our name promises?
Method
Mystery visits by trained evaluators, scored on the brand's own global standard, weighted together with head office
Sample
3 branches, 24 scored visits in two waves, 9 evaluators
Timeline
8 weeks per wave, repeated quarterly
Each branch against the global standard
In this example the brand travels well to Erbil but loses eleven points in one Baghdad branch, and the section scores below show exactly where, complaint handling and speed, not the product itself.
One scenario, one standard, one weighting for every branch. Illustrative values.
Section scores across all visits
What a brand audit delivers
A branch by branch consistency score against the global standard, with evidence behind every point
The exact sections where the local experience drifts from the brand promise
Photographic and receipt evidence head office can audit from anywhere
A quarterly benchmark that shows whether corrective action actually worked
All figures on this page are illustrative examples, not client data. Your audit produces the same views with your brand's real numbers.
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