A
Pillar A
Mystery Shopping
Realistic, scored evaluations of the live service experience.
Services
Three pillars, seventeen services
One lab, end to end. Choose a single study or combine the pillars into a continuous programme, all scored against a weighted standard.
B
Pillar B
CX Research
Voice of customer, journey mapping and service quality studies.
C
Pillar C
Competitive Intelligence
Benchmarking your own network and your rivals.
Beyond the pillars
Specialized programs
Four programs that build on the research core, training that moves scores, entry intelligence for international brands, commissioned studies for public institutions, and a continuous intelligence subscription for investors.
Specialized program
Executive training and CX workshops
Workshops built from your own field evidence, for frontline teams, managers and executives, with the lift proven by a follow up wave.
Explore the program →Specialized programMarket entry intelligence for international companies
Honest demand sizing, city comparison, competitor and price mapping, and an entry roadmap. Research only, never deal facilitation.
Explore the program →Specialized programGovernment and development agency sector studies
Commissioned field research for public institutions, baselines, service delivery assessments and monitoring that survives scrutiny.
Explore the program →Specialized programInvestor intelligence subscription
Continuous access to quarterly briefs, tracked indicators and analysts. Intelligence only, not deal matching or facilitation.
Explore the program →
See it in practice
Example studies
Six worked examples showing what a Binjori study looks like, each with maps, charts and infographics. The data shown is illustrative, the method is exactly what you would receive.
Location study
Opening a restaurant in Erbil
Where should a new casual dining brand open, tested with a 3, 5 and 10 km catchment map of Erbil.
Open the example study →Market entryA new brand entering Kurdistan and Iraq
How an international brand sizes the market, picks its first city and sequences the launch.
Open the example study →Retail researchFoot traffic for a fashion brand
What a week of counted footfall reveals about hours, conversion and staffing in a fashion store.
Open the example study →Adoption studyTech adoption in Kurdistan
How quickly consumers adopt a new app or device, who adopts first, and what holds the rest back.
Open the example study →Competitive intelligenceCompetitor benchmarking
Five brands, one weighted standard. Where a client wins, where it loses, and by how much.
Open the example study →CX researchConsumer sentiment study
What customers actually feel about a brand, measured across themes, channels and time.
Open the example study →Mystery shoppingInternational brand performance audit
An international brand checks whether its branches abroad deliver the experience its name promises, on the brand's own global standard.
Open the example study →Mystery shoppingCustomer experience quality control
A continuous program that measures whether hundreds of frontline staff deliver the trained standard, store by store, month by month.
Open the example study →
Sectors we serve
Wherever experience decides the sale
Automotive sales and after sales, banking and fintech, telecom, restaurants and food service, delivery and retail, and hospitality. Wherever experience decides the sale, from the showroom to the branch to the table, we measure it.