Consumer sentiment study
A brand knows its sales numbers but not its feelings numbers. This study measures what customers actually say and feel, theme by theme, so the brand fixes what hurts and protects what works.
The question
What do customers really think of us, and which complaint costs us most?
Method
Structured interviews, surveys, and analysis of public reviews, human verified
Sample
1,240 responses across two cities and three channels
Timeline
8 weeks from brief to findings
Net sentiment at a glance
What lifts the brand, what drags it
Net score per theme, positive mentions minus negative, from interviews, surveys and public reviews. Illustrative values.
What a study like this delivers
A net sentiment score you can track over time, with NPS alongside
The themes ranked by how strongly they help or hurt
Verbatim customer voices behind every theme, anonymized
A priority list, the two fixes that move sentiment most
All figures on this page are illustrative examples, not client data. Your study produces the same charts with your market's real numbers.
Want this study for your market?
Tell us your question and we will design it around your brand, your cities and your customers.