One connected practice
Mystery shopping, CX research and competitive intelligence, designed to work as one method rather than three separate offers.
Research and business intelligence · Erbil, Kurdistan Region of Iraq
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BinjoriResearch Lab
Business intelligence for Iraq and the Kurdistan Region
Evidence gathered in this market, in its own languages, to one weighted standard.
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The lab, in under three minutes
The questions we investigate, the method behind every study, and the cities we cover.
Our name
What does Binjori mean?
Binjori (بنجۆری) is a Kurdish word that represents curiosity, deep inquiry, and the pursuit of understanding. It reflects the drive to look beyond the obvious, ask the right questions, and uncover what others might miss.
At Binjori, this meaning defines everything we do. Through market research, mystery shopping, and customer insights, we help businesses discover the truth behind customer experiences and make informed decisions based on real evidence rather than assumptions.
بنجۆری
Binjori
Dictionary entry
Dictionary entry
The word Binjori as recorded in two classic Kurdish dictionaries, restored from the original printed pages.
Who we are
A research lab built for this region
Most firms here either distribute or advise. Binjori does the primary work: fieldwork, analysis and strategy under one roof, so decisions about this region rest on evidence from this region.
Depth across the whole journey
From a single scored visit to a full market entry study, every service runs on the same weighted, evidence based standard.
Nothing lost between stages
Each study is designed, fielded, verified and reported in one connected workflow, from the first brief to the final recommendation.
What we do
Three pillars of research
Mystery shopping is one method in a wider practice, not the whole of it. Each pillar answers a different question. Together they show you what the experience is, why it feels that way, and where you stand.
A
Pillar A
Mystery Shopping
Realistic, scored evaluations of the live service experience.
Click to explore this pillarB
Pillar B
CX Research
Voice of customer, journey mapping and service quality studies.
Click to explore this pillarC
Pillar C
Competitive Intelligence
Benchmarking your own network and your rivals.
Click to explore this pillar
What we investigate
Every service starts with a question
These are illustrative, not completed work. They show the shape of what we are built to answer.
Why is red meat more expensive than fish and chicken?
Price and supply studyWhere should a new restaurant open in Erbil?
Opportunity studyHow does an international brand enter this market?
Market entry intelligenceHow are your customers treated when no one is watching?
Mystery shoppingWhy does a competitor win the same customer you lost?
Competitive intelligenceBring us the question. We find the answer.
How it works
From design to decision
01
Design
We build a weighted questionnaire tied to what actually drives your result.
Explore this stage →02
Field
Trained shoppers capture the real experience, with evidence, photos and timing.
Explore this stage →03
Score
Every visit is scored against the standard, then reviewed for quality.
Explore this stage →04
Report
Findings move from headline, to detail, to the action you should take.
Explore this stage →
Insights
Original articles and studies
Research from our own lab, example studies that show how we work, and articles on business, consumer behavior and community insights in Iraq and the Kurdistan Region.
Location study
Opening a restaurant in Erbil
Where should a new casual dining brand open, tested with a 3, 5 and 10 km catchment map of Erbil.
Open the example study →Market entryA new brand entering Kurdistan and Iraq
How an international brand sizes the market, picks its first city and sequences the launch.
Open the example study →CX researchConsumer sentiment study
What customers actually feel about a brand, measured across themes, channels and time.
Open the example study →
The opportunity
Why now
The conditions for a dedicated research lab in this region are finally in place. Binjori was built to meet them.
A growing consumer economy
Retail, banking, telecom and food service are expanding fast across Erbil, Baghdad, Sulaymaniyah and Basra, and they are competing on experience.
Data that isn't written down
Reliable, local, primary research is scarce. Decisions are too often made on guesswork imported from other markets.
Purpose built for this region
A research practice designed from day one for Iraq and the Kurdistan Region, local field craft, three working languages, one weighted standard, and evidence behind every finding.
Ready to build
Method, standards and brand are in place. The work now is becoming the region's first call for research.
Learning Lab
Play the Induction
Walk through the lab in nine interactive stations, what we do, how a project runs, and how we turn data into decisions. It is the first of a growing library of games for learning research.
Questions, answered
Frequently asked questions
The questions clients and partners ask us most, answered plainly.
+Why should we trust a young research lab?
Because nothing we report asks for your trust on faith. Every finding is built on a written, weighted standard agreed with you in advance, every claim carries evidence such as photos, receipts and timings, and every score is checked twice, once by the platform and once by a person. You can audit any number back to its source.
+Do you use AI in your research?
Yes, openly and carefully. AI drafts, structures and double checks. It never decides. A named researcher reviews every AI output, critical results are cross checked across more than one system, and field evidence always outranks a model. Read more on the AI Assistant page.
+How do you make sure a finding is trustworthy?
Three habits. First, one weighted standard applied to every visit, so scores are comparable. Second, evidence attached to every claim before it can be submitted. Third, independent verification, a QA analyst reviews each report and unclear visits go back to the field rather than into your results.
+Is our information confidential?
Yes. Client identities never enter an AI tool, confidential files stay inside our own environment, and reports are anonymized wherever a name is not essential. Evaluators sign confidentiality terms and only ever see what their own visit requires.
+Where do you operate?
Field teams run in Erbil, Sulaymaniyah and Duhok, with coverage extending to Baghdad and Basra. A study can run in all five cities at once and still read as one comparable dataset.
+How does a study start, and how long does it take?
It starts with a conversation about your question, not a price list. We then design the standard with you, field the visits, verify the scores and present the findings. A focused single city study typically moves from brief to report in six to twelve weeks.
Join the network
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Become a mystery shopper
Visit cafes, showrooms and stores as an ordinary customer, report what you experienced, and get paid per visit. Open across Erbil, Sulaymaniyah, Duhok, Baghdad and Basra.