One connected practice
Mystery shopping, CX research and competitive intelligence, designed to work as one method rather than three separate offers.
Research and intelligence, Erbil, Kurdistan Region of Iraq
Decision intelligence for businesses that cannot afford to guess.
We study how things actually happen in Iraq and the Kurdistan Region, and hand you findings you can trace back to their source.
Every finding carries
01
Its method
How it was measured, so the result can be repeated.
02
Its sample
Who, where and how many, stated before any conclusion.
03
Its date
When it was true. Markets move, so every finding keeps its date.
Our name
What does Binjori mean?
Binjori (بنجۆری) is Kurdish for research and investigation, to seek after something. Its root, binj, means root, base, origin. So the name does not describe looking at things. It describes getting to the root of them.
That is the standard we hold ourselves to. Through mystery shopping, customer experience research and competitive intelligence, we dig below what people say to what actually happens, and every finding carries its method, sample and date.
بنجۆری
Binjori
Dictionary entry
Dictionary entry
The word Binjori as recorded in two classic Kurdish dictionaries, restored from the original printed pages.
Who we are
A research and intelligence firm built for this region
Most firms here either distribute or advise. Binjori does the primary work: fieldwork, analysis and strategy under one roof, so decisions about this region rest on evidence from this region.
Depth across the whole journey
From a single scored visit to a full market entry study, every service runs on the same weighted, evidence based standard.
Nothing lost between stages
Each study is designed, fielded, verified and reported in one connected workflow, from the first brief to the final recommendation.
What we do
Three pillars of research
Mystery shopping is one method in a wider practice, not the whole of it. Each pillar answers a different question. Together they show you what the experience is, why it feels that way, and where you stand.
A
Pillar A
Mystery Shopping
Realistic, scored evaluations of the live service experience.
Click to explore this pillarB
Pillar B
CX Research
Voice of customer, journey mapping and service quality studies.
Click to explore this pillarC
Pillar C
Competitive Intelligence
Benchmarking your own network and your rivals.
Click to explore this pillar
What we investigate
Every service starts with a question
These are illustrative, not completed work. They show the shape of what we are built to answer.
Why is red meat more expensive than fish and chicken?Price and supply studyHow we would answer it
We would trace the price from farm to shelf: what traders pay, what is added at each step, and what shoppers pay, recorded and dated market by market.
Ask us a question like thisWhere should a new restaurant open in Erbil?Opportunity studyHow we would answer it
We would compare districts by footfall, rents, competitors and who actually walks past at mealtimes, then score each site against your concept.
Ask us a question like thisHow does an international brand enter this market?Market entry intelligenceHow we would answer it
We would size the market, map the channels and the partners who control them, and test your offer with the buyers who decide.
Ask us a question like thisHow are your customers treated when no one is watching?Mystery shoppingHow we would answer it
Trained evaluators visit as ordinary customers, in person, by phone and online, and score every visit against your own standard, with evidence.
Ask us a question like thisWhy does a competitor win the same customer you lost?Competitive intelligenceHow we would answer it
We would shop your rivals the way your customers do, and compare their experience with yours, point by point.
Ask us a question like thisBring us the question. We find the answer.
How it works
From design to decision
01
Design
We agree what a good outcome looks like and what evidence would prove it, before anyone goes into the field.
02
Field
Trained and vetted researchers capture the real experience, with evidence, photos and timing.
03
Score
Every observation is checked against the agreed standard and verified by a second reviewer before it counts.
04
Report
Findings move from headline, to detail, to the action you should take.
Coverage
One standard across the region
Field teams in Erbil, Sulaymaniyah and Duhok, with coverage extending to Baghdad and Basra. Research designed, conducted and reported in Kurdish, Arabic and English, with no language treated as a translation afterthought.
- Erbil
- Sulaymaniyah
- Duhok
- Baghdad
- Basra
Insights
Original articles and studies
Research from our own lab, example studies that show how we work, and articles on business, consumer behavior and community insights in Iraq and the Kurdistan Region.
Location study
Opening a restaurant in Erbil
Where should a new casual dining brand open, tested with a 3, 5 and 10 km catchment map of Erbil.
Open the example study →Market entryA new brand entering Kurdistan and Iraq
How an international brand sizes the market, picks its first city and sequences the launch.
Open the example study →CX researchConsumer sentiment study
What customers actually feel about a brand, measured across themes, channels and time.
Open the example study →
The opportunity
Why now
The conditions for a dedicated research and intelligence firm in this region are finally in place. Binjori was built to meet them.
A growing consumer economy
Retail, banking, telecom and food service are expanding fast across Erbil, Baghdad, Sulaymaniyah and Basra, and they are competing on experience.
Data that isn't written down
Reliable, local, primary research is scarce. Decisions are too often made on guesswork imported from other markets.
Purpose built for this region
A research practice designed from day one for Iraq and the Kurdistan Region, local field craft, three working languages, one weighted standard, and evidence behind every finding.
Ready to build
Method, standards and brand are in place. The work now is becoming the region's first call for research.
Questions, answered
Frequently asked questions
The questions clients and partners ask us most, answered plainly.
+Why should we trust a young research and intelligence firm?
Because nothing we report asks for your trust on faith. Every finding is built on a written, weighted standard agreed with you in advance, every claim carries evidence such as photos, receipts and timings, and every score is checked twice, once by the platform and once by a person. You can audit any number back to its source.
+Do you use AI in your research?
Yes, openly and carefully. AI drafts, structures and double checks. It never decides. A named researcher reviews every AI output, critical results are cross checked across more than one system, and field evidence always outranks a model. Read more on the AI Assistant page.
+How do you make sure a finding is trustworthy?
Three habits. First, one weighted standard applied to every visit, so scores are comparable. Second, evidence attached to every claim before it can be submitted. Third, independent verification, a QA analyst reviews each report and unclear visits go back to the field rather than into your results.
+Is our information confidential?
Yes. Client identities never enter an AI tool, confidential files stay inside our own environment, and reports are anonymized wherever a name is not essential. Evaluators sign confidentiality terms and only ever see what their own visit requires.
+Where do you operate?
Field teams run in Erbil, Sulaymaniyah and Duhok, with coverage extending to Baghdad and Basra. A study can run in all five cities at once and still read as one comparable dataset.
+How does a study start, and how long does it take?
It starts with a conversation about your question, not a price list. We then design the standard with you, field the visits, verify the scores and present the findings. A focused single city study typically moves from brief to report in six to twelve weeks.
Join the network
Apply now →
Become a mystery shopper
Visit cafes, showrooms and stores as an ordinary customer, report what you experienced, and get paid per visit. Open across Erbil, Sulaymaniyah, Duhok, Baghdad and Basra.