Opening a restaurant in Erbil
An investor is choosing a site for a new casual dining restaurant in Erbil. Before signing a lease, the study maps who lives around each candidate site, who already serves them, and where the opening is easiest to win.
The question
Where in Erbil should we open, and what will we be competing with?
Method
Catchment mapping, customer demographics, spending power analysis, a competitor census and site evaluation
Sample
3, 5 and 10 km rings around the candidate site, resident demographics per ring, 36 competitor outlets mapped
Timeline
8 weeks from brief to recommendation
Three rings around one decision
Illustrative map. A real study uses precise geodata, road travel times and door counts.
Where the money and the gaps are
The verdict in this example: the 5 km ring holds most of the target audience and the strongest spending power with a third of the direct competition. The competitor map then shows exactly which position a new opening can own.
What a study like this delivers
The 3 km core is crowded, 18 direct competitors share the highest rents in this example city
The 5 km ring adds 430 thousand residents with far fewer comparable options
A field survey of nearby rivals found clear positioning gaps at 7 of 10, an opening a new concept can own
A ranked shortlist of sites, each with its catchment, competition and rent trade off
All figures on this page are illustrative examples, not client data. Your study produces the same charts with your market's real numbers.
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