The Binjori method

We weight what converts

Every question carries a weight that reflects its impact on your outcome. Cleanliness might matter most for a hotel, knowledgeable staff for a car showroom. The same checklist, weighted differently, measures what actually moves the result.

Service28%
Experience & journey25%
Welcome & speed15%
Product & menu12%
Ambiance10%
Cleanliness10%

Illustrative weighting for a restaurant evaluation.

AI in our research

AI assists. Humans verify. Evidence decides.

We use artificial intelligence openly and carefully across the whole research cycle, under four verification rules we never break. See exactly how it works, and why you can trust the result.

Visit the AI Assistant page

1

A named researcher reviews every AI output before it is used.

2

Critical outputs are cross checked across more than one AI system.

3

Client identities and confidential data never enter an AI tool.

4

Field evidence outranks model output, every time.