The state of service in Erbil retail
What a season of mystery visits says about how the city welcomes, serves and says goodbye to its customers.
Insights
Original articles and studies
Research from our own lab. Example studies that show exactly how we work, and original articles on business, consumer behavior and community insights in Iraq and the Kurdistan Region.
Example studies
How a Binjori study looks
Six worked examples with maps, charts and infographics. The data is illustrative, the method is exactly what a client receives.
Location study
Opening a restaurant in Erbil
Where should a new casual dining brand open, tested with a 3, 5 and 10 km catchment map of Erbil.
Open the example study →Market entryA new brand entering Kurdistan and Iraq
How an international brand sizes the market, picks its first city and sequences the launch.
Open the example study →Retail researchFoot traffic for a fashion brand
What a week of counted footfall reveals about hours, conversion and staffing in a fashion store.
Open the example study →Adoption studyTech adoption in Kurdistan
How quickly consumers adopt a new app or device, who adopts first, and what holds the rest back.
Open the example study →Competitive intelligenceCompetitor benchmarking
Five brands, one weighted standard. Where a client wins, where it loses, and by how much.
Open the example study →CX researchConsumer sentiment study
What customers actually feel about a brand, measured across themes, channels and time.
Open the example study →Mystery shoppingInternational brand performance audit
An international brand checks whether its branches abroad deliver the experience its name promises, on the brand's own global standard.
Open the example study →Mystery shoppingCustomer experience quality control
A continuous program that measures whether hundreds of frontline staff deliver the trained standard, store by store, month by month.
Open the example study →
From the lab
Articles and research notes
Original writing built on our own field data. The first pieces are in preparation now.
How Kurdish consumers decide
Habits, trust and word of mouth, what actually moves a purchase decision in Kurdistan, from our interviews and field data.
What neighborhoods tell us about demand
Reading demand from the street level up, mosques, markets, schools and the rhythms that shape spending.
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