Competitor benchmarking
Five brands, one weighted standard, the same mystery scenario in every outlet. The result is a fair ranking that shows exactly where a client wins, where it loses, and by how many points.
The question
Where do we really stand against the competition, and what closes the gap?
Method
Parallel mystery visits scored on one weighted standard across all brands
Sample
5 brands, 20 outlets, 40 scored visits in two cities
Timeline
10 weeks including the benchmark report
Your profile against the strongest rival
In this example the client is three points from the lead, and the whole gap sits in one section, speed of service. That is a fixable gap with a named owner, not a vague ambition.
Same scenario, same standard, same weights for every brand. Illustrative values.
What a study like this delivers
A fair, weighted ranking of your brand against named competitors
The exact sections and items where the gap lives
What the leader does differently, observed first hand
A repeatable benchmark you can run every quarter to track the gap
All figures on this page are illustrative examples, not client data. Your study produces the same charts with your market's real numbers.
Want this study for your market?
Tell us your question and we will design it around your brand, your cities and your customers.