A Pillar A

Mystery Shopping

Trained evaluators experience your business as ordinary customers, in person, by phone, online and in your app, and every finding comes back scored against your weighted standard with evidence attached.

01In person visits

What it is

An evaluator visits your outlet as a normal customer, follows an agreed scenario, and scores the full journey from the welcome to the goodbye.

You receive

A scored visit report with photos, receipts and timings, plus the moments that won or lost the experience.

See the example study

02Telephone shopping

What it is

Calls to your hotline, branches or sales lines test how fast the phone is answered, what is said, and whether the promise matches reality.

You receive

Call scores with recordings where lawful, first answer times, and a script gap analysis.

See the example study

03Online and email

What it is

Enquiries through your website, email and social channels measure response speed, accuracy and tone across every written channel.

You receive

Response time benchmarks, side by side answer quality scores, and missed lead alerts.

04Mobile app journeys

What it is

Evaluators complete real tasks in your app, ordering, paying, complaining, and score every step where users struggle or quit.

You receive

A step by step friction map of your app journey with screenshots and completion rates.

See the example study

05Compliance checks

What it is

Visits verify that agreed standards, prices, displays and legal requirements are actually applied in every outlet, every time.

You receive

A pass and fail compliance matrix per outlet, with photographic proof for every check.

06Competitor visits

What it is

The same scenario, run at your competitors. Their welcome, their speed, their offer, scored on the exact standard used for you.

You receive

A like for like competitor scorecard showing precisely where you win and lose.

See the example study

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