B Pillar B

CX Research

Voice of customer, journey mapping and satisfaction studies that turn what customers feel and do into evidence your team can act on.

01Journey mapping

What it is

We chart every step a customer takes with you, across channels, and measure the emotion and effort at each one.

You receive

A visual journey map with pain points ranked by how much business they cost.

02Service quality audits

What it is

A structured audit of your service against a weighted standard, combining observation, interviews and records.

You receive

An audit score per section, the gaps behind it, and a prioritized fix list.

03Branch and outlet evaluation

What it is

Every outlet in your network measured the same way, so strong and weak branches are visible side by side.

You receive

A ranked network scoreboard with per branch detail and photographic evidence.

04Satisfaction studies (NPS, CSAT, focus groups)

What it is

Surveys and moderated groups measure satisfaction, loyalty and the reasons behind both, in Kurdish, Arabic and English.

You receive

NPS and CSAT baselines, driver analysis, and verbatim voices you can quote.

See the example study

05After sales research

What it is

The experience after the payment, delivery, installation, warranty, support, is measured where loyalty is really decided.

You receive

An after sales scorecard with the moments that turn buyers into returners or complainers.

06Complaint path analysis

What it is

We follow real complaints through your organization and time every handover until resolution, or abandonment.

You receive

A complaint flow map with bottlenecks, resolution times and drop off points.

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