Headquarters data stops at the border
Global dashboards rarely cover Iraqi cities at street level, so entry decisions get made on anecdote and airport impressions.
Specialized program
Market entry intelligence for international companies
Independent research for brands weighing an entry into Iraq and the Kurdistan Region, honest demand sizing, city by city comparison, competitor and price mapping, and a grounded entry roadmap.
Research only. Binjori provides independent market intelligence. We do not facilitate deals, broker partnerships or provide business matchmaking, so our findings answer to the evidence, not to a transaction.
The problem it solves
Why clients commission this program
Averages hide the real market
One national number hides five very different cities. Where you land first decides how expensive your lessons are.
Optimism is not a forecast
Local partners pitch the upside. An independent study sizes demand honestly, including the reasons not to enter.
How it works
From brief to proven result
1Honest demand sizing
Consumer interviews and field data produce a year one estimate you can defend to a board.
2City by city opportunity
Erbil, Baghdad, Sulaymaniyah, Basra and Duhok compared on demand, spending power, competition and ease of operation.
3Competitors and prices, first hand
What rivals charge, offer and promise, gathered through documented visits and calls, not directories.
4An entry roadmap
A sequenced plan, first city, first site, offer and price, with the evidence behind every choice.
See it in practice
Two full example studies from this program
Both are complete interactive studies with maps, funnels and city comparisons. The data is illustrative, the method is what a client receives.
Market entry
A new brand entering Kurdistan and Iraq
How an international brand sizes the market, picks its first city and sequences the launch.
Open the example study →Location researchOpening a restaurant in Erbil
Where should a new casual dining brand open, tested with a 3, 5 and 10 km catchment map of Erbil.
Open the example study →
Findings
What the program delivers
✓
A sized, honest estimate of year one demand, city by city, with the method shown
✓
A ranked entry sequence and a shortlist of locations with catchment evidence
✓
A first hand competitor and price map, refreshed as often as the entry needs
✓
A board ready report your headquarters can interrogate line by line
Everything in this program is independent research. Introductions, negotiations and deals remain entirely yours.
Want this study for your market?
Tell us your question and we will design it around your brand, your cities and your customers.