Programs without baselines
Initiatives launch without a measured starting point, so nobody can later prove what changed or for whom.
Commissioned field research for ministries, governorates, development agencies and NGOs, sector baselines, service delivery assessments and program monitoring, built on verified data from the ground.
Commissioned research only. We conduct studies commissioned by public institutions and development organizations. We do not lobby, advocate or take positions beyond what the evidence shows.
Initiatives launch without a measured starting point, so nobody can later prove what changed or for whom.
Policy teams need ground truth from markets, small businesses and households that reports written in offices cannot supply.
Public findings face public questions. Every figure needs a documented method and evidence behind it.
Objectives, indicators and sampling are agreed with the commissioning institution before fieldwork begins.
Trained interviewers and observers collect the data in Kurdish and Arabic, with quality checks on every batch.
Findings are built so any number can be traced back to its source, methodology annexed in full.
A report written to be published, questioned and used, plus a baseline for future monitoring waves.
A development agency planning a digital support program needed to know how ready small businesses actually are, and what blocks the rest.
The question
How ready are small businesses for digital payments and online sales, and what blocks them?
Method
Structured interviews with SME owners, observation visits and operator data where available
Sample
1,240 SMEs across Erbil, Sulaymaniyah and Duhok, five sectors
Timeline
14 weeks from scoping to a public grade report
Index built from payment acceptance, online presence and digital record keeping. Illustrative values.
The verdict in this example: readiness is a finance and skills problem before it is a technology problem, which changes what a support program should fund first.
A measured baseline the program can be judged against in every future wave
Barriers ranked by evidence, so funding goes where it moves the number
A methodology annex that survives public and donor scrutiny
Monitoring waves on the same instrument, so change is measured, not asserted
All figures in this example are illustrative, not client data. Commissioned studies are designed around the institution's own indicators.
Tell us your question and we will design it around your brand, your cities and your customers.