02 The Binjori method, stage 2 / 4

Take it to the field

Trained evaluators live the experience as ordinary customers across five cities. Every claim they make comes back with proof attached, photos, receipts, timings and notes.

What happens

Real customers, real scenarios, real proof

Matched shoppers

Evaluators are cast to fit the scenario, the right age, language and profile, so the visit is believable from the first hello.

Real scenarios

Visits follow scripted but natural scenarios, timed and sequenced the way real customers actually behave.

Evidence first

Photos, receipts, timings and notes are captured on the spot, so findings rest on proof, not on memory.

Where we work

Coverage across Iraq and the Kurdistan Region

DuhokErbilSulaymaniyahBaghdadBasra

Field teams operate in Erbil, Sulaymaniyah and Duhok, with coverage extending to Baghdad and Basra. Every visit is assigned, tracked and quality checked from one platform, so a study can run in five cities at once and still read as one dataset.

PhotosReceiptsTimingsField notes

Illustrative map. Evidence is attached to every visit before it can be submitted.

Deliverables

What you receive from this stage

Completed visit reports within 48 hours of each visit

Time stamped photo and receipt evidence for every claim

Field notes in the language the visit happened in

A live tracker showing visit progress across cities

Ready to see this on your business?

Tell us your question and we will design the study around it.

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