Built to get to the root of things.
Binjori is a research and intelligence firm founded in Erbil in 2026. We do the primary work ourselves, fieldwork, analysis and reporting, in Kurdish, Arabic and English, so that decisions about Iraq and the Kurdistan Region rest on evidence gathered here.
What we do
Three pillars, one standard
Mystery shopping shows what customers actually experience. Customer experience research explains why they feel the way they do. Competitive intelligence shows where you stand against everyone else. Every study, whichever pillar it starts from, is scored against one weighted standard agreed with you before anyone goes into the field.
Our name
What Binjori means
Binjori (بنجۆری) is a Kurdish word for research and investigation, to seek after something. Its root, binj, means root, base, origin. The name does not describe looking at things. It describes getting to the root of them.
That is the standard we hold ourselves to. We dig below what people say to what actually happens, and every finding carries its method, sample and date.
The word Binjori as recorded in two classic Kurdish dictionaries, restored from the original printed pages.
Our mark
A seal, two chevrons and one dot
The mark is a rolled seal: a band of repeating units, cut off at both edges like a strip taken from a longer roll. It is built from three ideas, and the same three ideas run through every page of this site.
The band repeats
Research here is not one visit or one report. The units repeat and run off both edges because the work continues: the same standard, applied again and again, study after study.
Two chevrons dig
Each unit carries two chevrons pointing down. They dig, the way binj, the root of our name, says we should: past what is said, to what actually happens.
One dot, the finding
Only one unit is Sky Teal and only it carries a dot. The dot is the finding. We mark only what has been verified, and on this site Sky Teal appears only where something has been found.
The figure system
Four figures, one story
Every icon and illustration we use is built from the parts of the seal. Read left to right, the four figures tell the story of a finding, and they are the same four figures that mark the stages of our method.
The frame
A question, agreed and written down, not yet answered.
One chevron
First evidence gathered in the field, with its date and sample.
Two chevrons
Dug to the root and checked by a second reviewer.
The finding unit
Verified, marked, and reported with what it means for your decision.
How we work
Three habits we never drop
Evidence first
Every finding carries its method, its sample and its date. If we cannot show how we know something, we do not say it.
Checked twice
Every observation is reviewed by a second person before it counts. Estimates are labelled as estimates.
Three languages, by design
Studies are designed, conducted and reported in Kurdish, Arabic and English. No language is treated as a translation added at the end.
Where we work
Run from Erbil, across Iraq
Field teams in Erbil, Sulaymaniyah and Duhok, with coverage extending to Baghdad and Basra. The same standard applies in every city.
Why now
Why a firm like this, and why now
The conditions for a dedicated research and intelligence firm in this region are finally in place. Binjori was built to meet them.
A growing consumer economy
Retail, banking, telecom and food service are expanding fast across Erbil, Baghdad, Sulaymaniyah and Basra, and they are competing on experience.
Data that isn't written down
Reliable, local, primary research is scarce. Decisions are too often made on guesswork imported from other markets.
Purpose built for this region
A research practice designed from day one for Iraq and the Kurdistan Region, local field craft, three working languages, one weighted standard, and evidence behind every finding.
Ready to build
Method, standards and brand are in place. The work now is becoming the region's first call for research.
Work with us